Qualitative research

Traditional and online methods

  • In-depth Interviews (face-to-face or telephone)

  • Focus Group Discussions

  • Discussion Groups

  • Community Consultations

  • Deliberative Sessions

  • Consumer, business-to-business and healthcare

  • Ethnographic (home-visits; observation)

  • Online Focus Groups

  • Online Community Focus Groups

Quantitative Research

Primary and secondary research

  • Desk research (competitor analysis; global research best practice)

  • Data analysis and report writing